Hairy Underarms. Before sometime in the 1920’s, razors weren’t really being used on the armpits of women. But one day advertisers decided to push the agenda that women are more attractive if they didn’t have hair in “certain places.” And here we are close to 100 years later and that agenda has not only been pushed but the message was received and now, NOT shaving your underarms has become a major faux pas. The assumption is that if you do not shave/wax/laser your pubic hair away, you’re unkept, dirty and smelly…which isn’t necessarily true. So now feminists are reemerging the “do what you want” movement and telling young women it’s okay NOT to shave.